"I thought we all were quick printers now!"

What's the dif? What’s the difference between a quick printer and a small commercial printer? A few years ago, some factions in the industry, including the National Assn. of Quick Printers (NAQP), felt the term “quick printing” was something of a marketing liability. A quick printer, they argued, often was perceived as a sloppy printer. The association opted to rechristen itself “Print Imaging International.” This sounded impressive and followed in the fine tradition of other respected organizations such as “The International House of Pancakes.” As a practical matter, if you go to an IHOP, you know are going ...

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