Soft Touch: Times are leaving hard proofs behind

While some customers aren't ready to give up hard-copy contract proofs, many are changing with the times. Some printers and agencies don't have a choice: TIME magazine, for example, no longer accepts hard proofs from advertisers, an initiative the company launched about a year ago. Monitor-based soft proofing also is driven by practical considerations — it streamlines communication while enabling a faster approval process. “Color-accurate soft proofing today is where computer-to-plate (CTP) was 10 years ago,” says Joseph Marin, senior prepress technologist and instructor for PIA/GATF. “A lot of big players — publishers and large printers — had ...

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