Nothing but Net

Web 2 Print How is your company using the Internet to do business? Many commercial printers are familiar with “storefronts,” template-based online tools for creating business cards, flyers and letterheads. Other solutions, which we’ll call “W2P” in this article, are tied to digital printing. Increasingly, they offer personalized URLs and other features for customizing as well as measuring a campaign’s effectiveness. W2P also encompasses tools for streamlining file exchanges, proofing cycles and other printer/client communication during the production process. Unlike other W2P products, most of the names behind these “production portals” are leading suppliers of ...

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