Web to PRINT 09

It was difficult to avoid seeing or hearing the phrase “web to print” (W2P) at PRINT 09. The concept has been with us since the late 1990s, in the heady days of the dotcom bubble. Back then, under the “print e-commerce” moniker, the idea of web-enabled print ordering and collaboration showed great promise for cost savings, but too often frustrated and confused just about everyone. But the potential of W2P is still attractive, especially as printers struggle to survive and adapt in a harsh economy. Three basic categories We noted three main types of W2P-related businesses at the ...

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