Online options for the printing industry

Web-to-print or “W2P” as it is frequently abbreviated, can encompass everything from online ordering to print production. Printing Industries of America's “Web-to-Print Primer” identifies four basic business models: print procurement (e-commerce storefronts or broker sites); marketing/brand management (private branded sites for corporate/franchise collateral ordering as well as sites for managing marketing campaigns); document management (fulfillment, mailing and inventory management); and workflow automation (client-facing portals to a print shop's internal production environment). This product roundup highlights one of W2P's most basic functions: generating online quotes. Printers can opt for standalone estimating software generally used just for pricing purposes or ...

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