Designing for digital print

The new generation of designers is learning its craft in a world where everything happens in real time, driving new relationships with technology — and the printing industry. Examples can be found in every print growth area. Print-on-demand services require designers and printers to share a commitment to frequent, rapid turnarounds. Personalized, variable-data printing can improve response rates when creative teams closely coordinate targeting and production with database managers and print providers. Streamlined work processes can save incredible amounts of time and still deliver high-quality output — provided the designer and printer know how to integrate their digital ...

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