More than ink

What is value, and how does a printer measure it when it comes to evaluating printing ink suppliers? What can be gleaned from a price list, a proposal or even trial runs? Ultimately, the value of a printing ink supplier must be determined by looking far beyond the price list toward the full capabilities an ink supplier delivers. This is where the rubber meets the road in the pressroom and on the bottom line. The importance of value Most of us learned the meaning of the value of a dollar early in life. Weekly allowances had to be ...

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