Paying for CTP

Malcolm Gladwell, author of “The Tipping Point,” claims that trends are created through the slow spread of user-to-user interactions and casual observations rather than marketing campaigns. This may explain why print shops that resisted CTP marketing hype in the late 1990s are now embracing the digital world. Most CTP vendors offer elaborate spreadsheets for calculating ROI. Unfortunately, most are built on input from cost centers few printers track: the hourly cost of prepress-department labor and company overhead, expressed in dollars per sq. ft. Perhaps it's the fear of determining these financial numbers that causes many printers to take ...

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