Few fans of reverse auctions

From the Pressroom… At the recent Print Oasis conference, a print buyer asked AMERICAN PRINTER columnist Dick Gorelick about reverse auctions. "Don’t do it," advised Gorelick, explaining that such auctions can create disloyalty and lack of trust. While some people literally applauded Gorelick’s stance, another print buyer said reverse auctions can work, provided the buyer offers very specific criteria. When the presentation ended, several printers rushed to give this buyer their cards. We asked our e-newsletter readers for their comments. Here are some of the highlights: ‘Our own worst enemy’ We printers are our own ...

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