The variety of variable printing

Gutenberg didn't actually invent printing, but he did invent variable-data printing (VDP). “What?” I hear you cry, “Variable-data printing is brand spanking new! It is the salvation of print. With variable, I'll amaze my customers and charge them any price I please. The salesman who sold me a $500,000 digital press last week told me so!” Prior to Gutenberg, printing by any process meant the creation by hand of some sort of plate to transfer the image. Whether carved in wood, engraved in metal or stenciled in silk, platemaking was the painstaking work of craftsmen. If changes were ...

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