Picture-perfect profits

Ask any consultant, academic or equipment vendor about digital opportunities, and they'll give you a knowing look and say, “Color picture books are hot!” You'll probably nod in agreement, and then call me to ask, “Johnson, what, in your world, are color picture books?” Forget shoeboxes full of photos or disks filled with digital images. Frank Romano of the Rochester Institute of Technology predicts the photo book market (for lack of a better name) will grow to surpass a billion dollars by 2010. More than prints Consider a few facts about what can be called the amateur photography ...

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