Paving the way

It just seems backwards. The idea of distribute then print is the opposite of what printers and their customers have been accustomed to. Certainly, the concept is fascinating: sending a customer's file digitally across the country or world to be printed on-the-spot, on-demand, right where the customer needs it, at any time. It sounds like a great idea. However, nothing is as easy as it sounds, and this new mode of production is no exception. The fact is, as fascinating as it seems, distributed printing is a long way from being a profitable reality. Today, few printers are ...

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