2002 Hot markets

2001 was a disappointing year for the printing industry. A scant 1.5% economic growth in the first half was wiped out in the second, following the most costly catastrophe in U.S. history. Financial, direct-mail and commercial web printers, after flat or reduced sales, are slowly recovering from the aftermath of Sept. 11. A 4% annualized gross domestic product (GDP) “expansion” is under way, promoted by government deficits and rebuilt destroyed property. This translates to a 6% to 8% sales increase for the printing industry. Two-thirds of the change will be pricing, including increases in materials, shipping, insurance and ...

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