Direct mail delivers

Among all the bad news for print markets, direct mail remains one bright spot. Annual spending on U.S. direct mail advertising is approximately $60 billion a year, and it's growing at a healthy clip: seven to eight percent a year. In 2005, companies and other groups sent out 100 billion pieces of direct mail, up 16 percent from 86 billion pieces in 1999, according to the United States Postal Service. There are a number of reasons for the growth of direct mail, but it really boils down to one very simple fact: Direct mail works. Thus, advertisers and ...

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