The best PDFs

What makes a PDF file print-perfect? Ideally, the application used to create the original layout should be true design software, such as InDesign or QuarkXPress. All too often, content creators use a product like Microsoft Word as a layout application. This is like baking a “mock” apple pie with Ritz Crackers and expecting it to taste exactly like a pie made with real apples. Word is not a graphic design application; it is a word processor! As anyone who has submitted (or received) a Word document for print output knows, the text in the document has a good ...

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