And the survey says

“In 2007, while working with dozens of printers, we asked their customers the following question: ‘What are the two most effective ways we can inform you of our new products and services?’ The good news is that direct mail still is a very viable method. The print industry is alive and well. The question to ask yourselves and your staff is: ‘How are we positioning ourselves to compete via e-mail marketing?’ While these statistics might not apply to your business model 100 percent, for many printers to remain competitive, the Internet must become an integral part of your ...

To continue reading this article, please register or login – it’s quick and free…

Member Login

Enter your email address below, and we'll email your password.

Are cookies enabled in your browser?

This site uses cookies and session data to keep track of your name and preferences while you're logged in. You cannot login without enabling cookies.

One Step Registration

Fill out the form below for instant access to the page you’ve requested.

Website members also receive access to our entire archive and may apply for a complimentary subscription to our print magazine.

All fields are required Personal Info
  Required Must be a valid email
  Required Passwords must match
  Required
  Required
  Required
  Required
  Required
  Required
  Required

American Printer Magazine


Submit the form for instant access to the page you've requested.

Popular Stories

Top articles this month:

Associations, Etc.

American Printer Webinars

Latest Webinar:
Maximizing Profits: What Every Small Commercial Printer Should Know
Wednesday, August 4, 2010 | 2:00pm ET / 11:00am PT If you are looking to generate more revenue while boosting your customer retention rates, don't miss this free webinar!

View the Webinar Archive


Follow American Printer:
Facebook   Twitter   RSS Feed   Email

Resource Center

events icon

events

rss icon

rss

JobZone

JobZone