Addressing the issues

Direct mail has been booming and will continue to do so for the rest of the decade. In fact, direct mail expenditures are projected to increase to 29 percent by 2010, according to a recent study by the Print Industries Market Information and Research Organization (PRIMIR). Advertising mail is expected to grow 3.1 percent in 2007 and 2.4 percent per year from 2007 to 2010. And those figures do not include catalogs. The bottom line, says the PRIMIR study, is that real annual growth of direct mail expenditures ...

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