Who's a printer?

I've noted in the past that U.S. Commerce Department statistics and NAPL surveys indicate print total volume is declining, as is the total number of printing establishments. I've also noted that our government does an abysmal job of measuring print, using metrics that are nearing half a century in age. Economists in the employ of printing trade associations are no better. I've further observed that these toxic statistics disguise a thriving print market powered by non-traditional providers, who don't know or care whether or not they are in the printing business. When I entered the digital arena, few ...

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