The cookie monster

Johnson’s World I attend a lot of conferences, lectures, workshops and seminars. In my dual role as print professional and industry commentator, I hear many great minds opine on many interesting topics. Some of the most enlightening moments come at events outside our industry. When the rest of the world begins talking about the things printers are discussing, I know I’m onto something. Such was the case one morning last month. After the usual introduction, the speaker took the microphone and broached the topic of personalization. The view from outside I was the only printer in the ...

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