And the survey says

“In 2007, quick printers and small commercial printers continued to get strong quality satisfaction for traditional products and services, but be careful as you plan your diversification strategies. Non-traditional printer services, such as promotional items and online ordering, definitely could improve. Consider not only profitability as you ponder new services, but also your execution plan to produce high quality. Great quality opens the door to sell additional services, increase client share and drive up revenues and profits. But, rolling out a mediocre service will shut doors.” Michael Casey is president and founder of Survey Advantage (www.surveyadvantage.com).

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