Print, by any other name

Before I opened my digital-only printshop, I worked in conventional shops of varying sizes, performing various job functions. This gave me the opportunity to see the possibilities of digital printing. Because of my offset background, I emulated the workflow found in most commercial shops. Our sales and customer service weren't all that different from any other shop, and shipping was also very conventional. Since I considered myself a printer, my new digital firm joined our local Printing Industries affiliate. I attended PIA conferences and rubbed elbows with “old-time” printers. I kept my subscription to American Printer, as well ...

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