Johnson & Johnson: an identity crisis

Remember the brouhaha over the unholy alliance between corporate behemoths Adobe and FedEx? Two companies, both with a culture of ignoring client complaints, joined forces to steer print away from Adobe's loyal customer base and toward Kinko's, the college copy service. At the forefront of this battle was the director of the National Assn. of Quick Printers, a fellow named Steve Johnson. Nice name. He was quoted extensively in the press, making stern statements on behalf of his constituents and the National Assn. of Printing Leadership. He acquitted himself pretty well, and the desired outcome — persuading Adobe ...

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