Fonts still matter

For a few fleeting moments, the arcane world of graphic arts basked in the glare of the mainstream media courtesy of Ikea, that international icon of retail success that first skyrocketed to fame by integrating an extensive array of cheap furniture with succulent Swedish meatballs. In this year's catalog, Ikea unceremoniously dumped Futura, the venerable gothic font dating back to the days of hot metal. My introduction to Futura came while composing headlines on a Ludlow. This was before a Mac was a computer. It was before a Mac was even a hamburger! If you don't know what ...

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