What is print quality?

About every five years, someone comes up with the magic cure-all for printing and “discovers” that a new print quality factor, if measured and controlled, will make all of our problems go away. In the 1960s it was process ink color; in the 1970s it was density; in the 1980s it was dot gain; and in the late 1980s it was trap. In the 90s it was spectrophotometry, and currently it is gray balance. It keeps changing. A few years ago, a quality printer set out to develop a process and quality control system for the pressroom. The ...

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