Social climbing

Social networking can cause some serious anxiety. You sense that everyone is doing it (or at least talking about it), but it seems time intensive and you're busy just keeping your head above water. Some people have suggested you start blogging, but you're not sure you have the discipline or material to write regularly. Finally, you decide to dip your toes in the social networking pool and sign up for a Twitter account. Within minutes, you are gratified to have attracted your first followers, but this elation soon fades, as these “fans” are strangers. Several ...

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