Is your business maximizing client share?

Let's keep the math simple. If you are running a $5 million printing company with your average client share at 50 percent, you are losing $5 million in revenues to your competition. If you increase share by 20 percent in your current customer base, you will grow $1 million in revenues, take 1/5 of the competitors' share, and grow your business by 20 percent without signing a new client. Just think of your marketing and sales budget dedicated to getting new accounts. Why not focus on expanding with your existing account base? When comparing bottom performers at 40 ...

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