Everything that can go digital

In keeping with its goal to become the leader in digital graphic arts, HP (Palo Alto, CA) has taken on the largest digital printing technology exhibit space at Drupa (Hall 8A), which is the third largest stand overall. “Digital pages yield more value than analog pages,” Stephen Nigro, HP's senior vice president, Graphics and Imaging Business, told the media and analysts gathered for HP's pre-Drupa summit in Tel Aviv, Israel, March 10, 2008. He emphasized the company's focus on analog to digital conversion and its “Print 2.0” strategy, citing the adaptability of digital as a fundamental advantage over ...

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